Exhibition visit with added value

The forums in Halls 1 and 9 will become the stages for experts from research and industry. The topics of raw materials & marketing, as well as  technology & packaging, will be highlighted there. Visitors can also take in the special areas on Start-ups & Young Talents, Logistics and Wine & Spirits. A special place at the show is the dedicated Craft Drinks Area, which is the destination par excellence for all craft brewers. The well-known address in Hall 6 is also back on the programme for home and hobby brewers. The latest status of the programme, with all confirmed topics and speakers, will be available from the end of August at www.braubeviale.com.

Hall 1 offers everything related to raw materials & marketing

In keeping with the exhibitor portfolio in Hall 1 it has become a tradition that  the forum located there should answer important questions on raw material topics. For example, new climate-resilient barley varieties or the challenges facing malt production in the light of climate change. 
Up-dated information on new hop varieties, which are proving to be very promising in this context, points in a similar direction. Of course, hop cultivation will also be discussed in the broader scenario of environmental protection and economic efficiency, as will future scenarios for yeast cultivation by fermentation specialists. These raw material topics will be offered on 26 and 28 November 2024.

How much marketing and how much technology does it take for a beer to become a success in the market? The programme of presentations does not take a specific position on this considering all the fine adjustments needed in order to ultimately secure a place for beer, with or without alcohol, in consumers' shopping baskets and guarantee the profitability of breweries. Some examples from the marketing focus of the conference programme, e.g: "New, different, successful: about innovative thinking. Revitalising beer!" or "Key points to learn: What makes beverage innovation successful." In addition, best practice examples from cult brands and newcomers will provide new ideas for one's own positioning. All these marketing impulses and more will be presented on 27 November 2024 in the Forum in Hall 1.

Hall 9 - comprehensive programme based on technology and packaging

Under the auspices of the Verband Private Brauereien Bayern e.V., the conceptual sponsor of the exhibition, this year's BrauBeviale will offer a programme tailored to current brewery topics as part of the technology programme in Hall 9. On Tuesday, 26 November 2024, the focus will be on "Energy efficiency for SMEs". Topics that will be rolled out here include sustainability in new building projects, energy management systems and the use of heat pumps. There will also be an overview of integrated energy concepts for SMEs. On Thursday, 28 November 2024, the association is planning a broad information programme on the topic of "Non-alcoholic beers". Firstly, the role of yeast in the production of non-alcoholic beers and the product development of a non-alcoholic beer in practice will be highlighted. By looking at examples of best practice, from European Beer Star winners, brewers will be given a broad overview and the opportunity to discuss the processes employed in this beer segment with experts.

Beverage manufacturers interested in current packaging issues will be well served on Wednesday, 27 November 2024, also in Hall 9. One example of the different approaches to be presented in this programme is the following focus:
 "Glass - metal - composites? The packaging preferences of young consumers'.
The programme will of course also address the implementation of the PPWR in individual markets at this point: "The EU has decided - what now? The PPWR for beverages in Europe." The main aim here will be to provide an assessment of the implications and solutions in various markets. Marketing specialists should therefore plan their visit to BrauBeviale on Wednesday in particular, as this is when they will also be able to take in the key areas of marketing and packaging in the lecture programme.

Special areas - which have now become standard

Wine@BrauBeviale are important keywords that are relevant to all wine producers: In Hall 4A, BrauBeviale has integrated a platform for winegrowers. A varied programme will be offered here on all three days of the show with a focus on cellar technology/sustainability/quality assurance as well as wine marketing/distribution/operations management and digital developments. 
To this end, the organisation team relies on the expert support from important and relevant players in the wine sector, such as the German Winegrowers' Association, the LWG, the Geisenheim University of Applied Sciences and the HBLA Klosterneuburg, Austria. In addition, the programme is also dedicated to the next generation: An innovations-forge for young winemakers: with this approach, concepts for the next generation will be urgently debated, since they are already waiting in the wings.

Following the successful launch in 2023, there will once again be a LOGISTICS LOUNGE at BrauBeviale this year. YONTEX as organizer, along with pool operator LOGIPACK as the organiser and host of the special themed area, are thus taking account the increasing importance of logistics in the entire beverage industry.
On an area twice as large as last year's, the new motto is "The efficiency of reusable logistics". The location of the lounge has been moved further into the centre of the show and an additional area has been added, where a wide range of digital solutions, particularly for the digitalisation of logistics processes, will be presented directly adjacent to the LOGISTIK LOUNGE. The concept includes the participation of as many different and complementary partners from the logistics and digitalisation sector as possible..

The package offered by the special areas will once again be rounded off with the Craft Drinks Area, where visitors can experience new concepts in professional tastings, exchange ideas and discuss with like-minded people. Of course, the presentation of the winning beer from the Maisel & Friends hobby brewing competition will again take place there. The winner has already been chosen - his beer will be brewed soon!

While home and hobby brewers tend to follow events in the brewing industry from the sidelines, for many manufacturers and machine producers, the issue of young talent is a pressing one. The recruitment of young people, whether in the beverage production scene or among machine manufacturers, remains highly topical. This is why BrauBeviale has again integrated a Start-up Area as well as a Young Talents Camp into the 2024 edition. This year, these two special areas will be located adjacent to each other and share a forum in Hall 6, once again linking the efforts and offers for young talent and creating a clear address as part of the overall exhibition programme.