Wine on TikTok

The truth is: Tiktok is a medium for young people. According to the Federal Agency for Civic Education, around 73 per cent of 16 to 19-year-olds use Tiktok regularly. But it is also true that young people get older. Will they then stop using a favourite medium? Certainly not. In this respect, it makes sense for winegrowers to give Tiktok a thought or two or even five. As a marketing platform. For brand building. Or to educate young customers about wine.

Released on 18/11/2024