Alcohol-free advertising future and 0.0 % beers

Healthcare, well-being and healthy eating are increasingly becoming the focus of government and consumer attention. As a result, alcohol consumption and the beer industry are also coming under increasing public scrutiny. More and more regulations from Berlin and Brussels will make the marketing of alcoholic beverages more difficult. In contrast to the trend of decreasing per capita consumption and possible advertising bans, the development of non-alcoholic beverages and 0.0% beers is going extremely well. Reason enough for the industry to breathe a sigh of relief and clap its hands?

Released on 16/09/2024